Sensitive Choice

The National Asthma Council Australia created the Sensitive Choice program to help people identify products and services that are asthma and allergy aware, through the trusted blue butterfly. Sensitive Choice is dedicated to empowering people to live better with asthma and allergies. All Sensitive Choice approved products must pass a stringent, rigorous review and have a proven potential to benefit people with asthma and allergies. This involves independent testing and a review by a panel of experts, including an allergist, chemical engineer, immunologist, GP and pharmacist.  The reassuring blue butterfly is on hundreds of products including building products, bedding items, cleaning agents and air treatments. Joining us on the stand in 2025 will be Coway and NWT. Coway has a range of Sensitive Choice approved air purifiers. Coway’s Airmega air purifiers are designed to create a healthier indoor environment, especially for individuals with asthma and allergies. NWT has a range of Sensitive Choice approved dehumidifiers. NWT dehumidifiers are designed specifically for Australian conditions to help with managing excess moisture levels in living environments.