Creating a Healthier Home with Sensitive Choice’s Asthma and Allergy Friendly Products

Sensitive Choice is a National Asthma Council program, that is committed to helping people live better with asthma and allergies. Our blue butterfly trademark helps people find products and services that are asthma and allergy friendly. Only products that have passed a stringent application process, rigorous review and have proven their potential to benefit people with asthma and allergies can be Sensitive Choice approved. All product submissions for Sensitive Choice approval undergo independent testing and are reviewed by a panel of experts, including experts like an allergist, chemical engineer, immunologist, GP and pharmacist.  

Having a trusted range of products and services that can alleviate sensitivities makes a substantial difference to the lives of many Australians. In Australia, 1 in 9 people (2.8 million) have asthma, and up to 1 in 5 people have allergies. Up to 80% of people with asthma also have allergic rhinitis, commonly referred to as hay fever.

Products that are Sensitive Choice approved can help minimise the impacts of common asthma and allergy triggers in your home. Even for households without these extra sensitivities, using a product that has our Sensitive Choice approval can help you create a healthier, safer environment. 

Things like dust mites, pollens, mould, volatile organic compounds (VOCs) are common triggers. It is important to know your triggers so you can try to prevent and mitigate their impacts in your home.  

Whether you are building, renovating, or just looking to spruce up your home, it is important to make a ‘sensitive choice’ when choosing the products you use in your house. Sensitive Choice has a range of approved products and services that can improve all areas of the home. From your bedroom to the kitchen, in your laundry space and even the garden, we have the resources and tips to show you how to create a healthy home. 

Did you know?  

There can be asthma and allergy friendly options for: 

Making little adjustments to the choices for your home can have substantial impacts on creating a healthier living environment. Sensitive Choice is here to help you turn your house into a home and empower people to live better with asthma and allergies. 

Check out below the Sensitive Choice approved partners, Asko, Bekaert Deslee, Daikin and Taubmans. 


ASKO is a Scandinavian brand that is globally recognised for its design and performance. Their washing machines are the only ones that are exclusively approved in over 43 countries to carry the Sensitive Choice blue butterfly, demonstrating their commitment to creating products inspired by healthy living, functional design, dedicated craftsmanship and environmental responsibility.  

Bekaert Deslee

Bekaert Deslee is the first ever blind fabric manufacturer to have Sensitive Choice approved blind fabrics!   

Bekaert Deslee’s blind fabrics are treated and certified by the Health Guard Corporation Pty Ltd to be Anti-Static, Anti-Bacterial, Anti-Fungal and Anti-Dust Mite which are critical in providing a healthy environment for optimal respiratory health. 


Daikin proudly presents their Sensitive Choice approved Alira X air conditioning unit and range of air purifiers. The Alira X features Streamer Technology, which eliminates up to 99.9% of pollen, allergens, and mould, providing relief for those with asthma and allergies. With Alira X’s whisper-quiet operation and energy-efficient cooling, experience comfort without compromise. 


Taubmans EASYCOAT Ceilings and Doors & Trims Paint guarantees resistance to mould growth caused by airborne spores for 5 years, while Taubmans EASYCOAT All Walls Paint provides 7 years of protection. Their Sensitive Choice approved paints also have anti-microbial protection.