{"id":10754,"date":"2020-02-28T09:11:07","date_gmt":"2020-02-27T23:11:07","guid":{"rendered":"http:\/\/sydneyhomeshow.com.au\/?p=10754"},"modified":"2020-02-28T09:11:07","modified_gmt":"2020-02-27T23:11:07","slug":"dfence-epod-homegrown-innovation","status":"publish","type":"post","link":"https:\/\/homeshows.com.au\/melbourne\/blog\/dfence-epod-homegrown-innovation","title":{"rendered":"dFENCE ePOD: Homegrown Innovation"},"content":{"rendered":"

Craig Harwood isn\u2019t too keen on the word \u2018entrepreneur\u2019. He\u2019s a businessperson, sure, but he comes from an extensive tactical policing background. Saving lives has always been a big part of who Craig is. Today, this local innovator runs a global company, dFENCE.<\/p>\n

dFENCE was founded on the idea that everyone deserves to feel safe in their homes.<\/p>\n

As for the business side of things, Craig believes in more than just profits. \u201cIt\u2019s important to believe in your business and its role in the world totally \u2013 it has to add value beyond just financial returns,\u201d he told us.<\/p>\n

dFENCE\u2019s latest and greatest invention (so far) is the\u00a0 dFENCE ePOD. A portable, all-in-one home emergency kit. It\u2019s sleek and compact enough to keep under the sink, or even take with you when you\u2019re travelling. Above all, the ePOD is designed to be accessible when you need it. It also looks great, which doesn\u2019t hurt.<\/p>\n

The ePOD stocks all the important things: a first-aid kit, a fire extinguisher, a fire blanket and an LED torch. It also has a detachable mesh bag so you\u2019re able to personalise the kit with things like EpiPens, inhalers or other medicines. You\u2019ll also have access to a free app that includes tips on how to use each element in the pod.<\/h4>\n

Even as his company continues to grow with the success of the ePOD, Craig insists on a \u2018do no harm\u2019 approach to business, which means ethical manufacturing is a must: \u201cOur core as a bran is based on these values.\u201d The dFENCE team source all their products from accredited manufacturers, and when they can\u2019t find a quality product that meets their standards, they make it themselves.<\/p>\n

Like other Australian minds leading the world in invention and creativity, Craig knows just how much hard work and dedication it takes to bring an idea to life. \u201cI think success comes from passion, persistence and a self-belief that what you are doing is, and will, make a difference.\u201d<\/p>\n

Thanks to dFENCE<\/a> for supplying this article. dFENCE will be showcasing the ePOD at the Sydney HIA Home Show<\/a> from Friday 13th to Sunday 15th March, 2020. Come down to check them out and take advantage of their exclusive Home Show<\/a> specials!\u00a0<\/em><\/p>\n

This article was originally published in Flybuys January 2020 catalogue and was republished with permission.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Craig Harwood isn\u2019t too keen on the word \u2018entrepreneur\u2019. He\u2019s a businessperson, sure, but he comes from an extensive tactical policing background. Saving lives has always been a big part of who Craig is. Today, this local innovator runs a global company, dFENCE. dFENCE was founded on the idea that everyone deserves to feel safe […]<\/p>\n","protected":false},"author":6,"featured_media":10758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[174],"tags":[172,173],"class_list":["post-10754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-safety","tag-first-aid","tag-home-safety"],"acf":[],"yoast_head":"\ndFENCE ePOD: Homegrown Innovation - Melbourne Home Show<\/title>\n<meta name=\"description\" content=\"dFENCE\u2019s latest and greatest invention (so far) is the\u00a0 dFENCE ePOD. 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