How One App Is Transforming the Home Building Journey for Aussies
For many Australians, building a home is one of life’s biggest decisions. It’s personal. It’s aspirational. It’s a chance to create a space that truly reflects who you are.
But for most people, those first steps don’t feel exciting at all. They feel overwhelmed.
Where do you start? Which builder can you trust? How much should things actually cost? And how do you even begin comparing your options when everything looks so different?
These are the questions Builder’s Choice was built to answer
Who built it and why it matters
What started as a backyard conversation turned into an idea too good to leave on the table. Lachlan Delahunty & his team saw a gap in the process, one that millions of Australians fall into every year, and decided to build something that actually fixed it.
The goal was simple. Give everyday Aussies a smarter, clearer way to start their home building journey without needing to already know all the answers.
Everything you need to start building, all in one place
Builder’s Choice puts the whole early building process in one place, and for anyone who has spent hours jumping between websites, builder showrooms, and land listings, that alone is worth paying attention to.
The web app is free to use and built to make the process feel less like a chore and more like something you actually want to dive into. Jump on at builderschoice.com.au, create your profile, and start exploring from day one.
It starts with land. Browse available lots by location or type in the address of a block already on your radar. From there, explore a range of floor plans and elevations that suit the way you live. The clever part? The app overlays your chosen floor plan directly onto the land and shows you whether it actually fits — zones, boundaries, the full picture — before you’ve spoken to a single person. Have a play, change your mind, try a different design. That’s exactly what it’s there for.
Once everything looks right, shortlist the builders that appeal to you, lock in your details, and submit. From there, the app takes over and your information gets passed on to the people who can actually make it happen.
Meet Chip: the face of Builder's Choice
Every great product needs a great guide, and that's exactly what Chip is. He's the face of Builder's Choice, a friendly, familiar presence that's with you from the moment you open the app to the moment you're ready to build. Got a question about floor plans? Chip's on it. Not sure what an elevation means? Chip will walk you through it. Feeling unsure about the next step? Chip makes sure you never feel like you're figuring it out alone.
Meet your Builder Buddies
Once you’re happy with what you’ve put together, your selections get passed on to one of our Builder Buddies and this is where things really start to move.
Builder Buddies are trained building consultants who know the industry inside and out. They’ve got strong connections with builders across the country, a deep understanding of what things should cost, and one clear goal to get you the best possible outcome. They’re not there to push you toward a decision. They’re there to make sure the decision you make is the right one for you.
Think of them as the experienced, well-connected friend who’s done this before and genuinely wants to help. They take everything you’ve already locked in, your land, your design, your expectations and go to work finding the right fit.
Why This Matters for Perth
Perth is growing fast, and housing supply is struggling to keep pace. A big part of that comes down to confidence, too many people want to build but don’t feel ready to take that first step. The process feels unclear, the costs feel unpredictable, and the options feel endless.
Builder’s Choice is designed to change that. Smarter comparisons, clearer options, genuine guidance, and better connections between buyers and builders, all through technology that does the heavy lifting before the big conversations even begin. When the path feels manageable, more people are willing to walk it.
The industry is paying attention
Builder’s Choice has been named a finalist in four categories at the Cygnet West 2026 PropTech Awards next month, National Innovator of the Year, Executive of the Year, Building Technology of the Year, and Marketeer of the Year. For a product still making its way to market, that kind of recognition says a lot about where this is headed.
Come and see it for yourself
If you’re visiting the Builder’s Choice stand at the Perth Home Show, you’re catching the app at a genuinely exciting moment. Come meet the team, say hi to Chip, and explore what the app can do. Share your thoughts and you’ll go in the draw to win a $1,000 Prezzy card, just try the app and complete a short survey to enter.
Whether you’ve already got a block in mind or you’re just starting to think about it, the team would love to show you what’s possible.
Terms and conditions apply.
The mission
At its core, Builder’s Choice exists to do one thing, give people the clarity, confidence, and tools to move forward on the home they want. Less guesswork, more momentum, and a process that finally feels like it’s working for you.
For more information visit builderschoice.com.au
